TEMPORARY STORE: Development, Organisation, Coordination, Store Management
In September 2009 the frontlineshop Pop up Store opened in Hamburg for 2 weeks. The biggest german streetwear mailorder transferred their concept of onlineshopping to a stationary store which was open 24/7 for the customers. Here, they could take a closer look on samples and order directly online at terminals in the store, take part in different events and activities with miscellaneous cooperation brands.In advance of the Pop up Store, Mohr Fashion Concept was involved in the whole development and brainstorming, as well as the organisation and preparation. Also aspects like the interior of the shop, the key-visual, the different events and the selection of the samples were significantly influenced. During the store Mohr Fashion Concept was responsable for the coordination of several events, the styling of a small fashion show and the complete store management and the supervising of the staff.